How does Sitecore calculate engagement value?

Sitecore calculates engagement value primarily by adding points assigned to all goals triggered by a visitor. Each goal represents a specific action or milestone that reflects positive engagement with the site, such as completing a form, reaching a certain page, or generating a lead. Each time a visitor completes a goal, they are awarded points based on the pre-defined value of that goal. This cumulative scoring method provides a more comprehensive measure of user engagement compared to simply tracking traffic data, page interactions, or behavioral metrics like scroll depth.

This approach allows marketers and site administrators to assess the effectiveness of their content and user journeys by quantifying actions that lead to conversions and overall engagement, which is more reflective of true user interest and intent than just visits or pageviews.