How does Sitecore connect with external systems?

Sitecore connects with external systems primarily through APIs, connectors, and custom code. This approach allows Sitecore to exchange data and integrate seamlessly with a variety of external applications and systems, such as CRM platforms, eCommerce solutions, and marketing tools. By leveraging APIs, Sitecore can communicate with other systems in real-time, enabling dynamic data updates and interactions. Connectors provide pre-built integration capabilities that simplify the process, while custom code allows developers to create tailored solutions that meet specific business requirements.

Utilizing APIs and connectors ensures that data flows efficiently between Sitecore and external systems, promoting a more cohesive digital experience. This method enhances the site's functionality and enables businesses to utilize existing technology investments effectively. In contrast, approaches such as exporting content as static files or relying on manual data entry are less efficient and do not allow for the robust, real-time interactions that APIs and connectors provide.